Farmers markets are becoming tourist attractions as well as supporting local food production. (Black Press files)

B.C. farm markets look to expand tourist trail program

Coupons give low-income people access to fresh produce

It worked for B.C. wineries, and it’s working for farmers’ markets.

B.C.’s Farm Market Trail has been successful in its first phase of agri-tourism marketing, a 20-stop tour of the Kootenay Rockies and Columbia Basin region, and hopes to develop similar tours in the rest of the province.

The B.C. Association of Farmers Markets made its pitch for marketing support to the B.C. legislature finance committee as its tour wound up in Surrey on Thursday. Association executive director Heather O’Hara said creating winery-style tours is the next step for the association, which has members doing individual tourism promotion across the province.

The association has 23 members in the Kootenay Rockies, four in the Cariboo-Chilcotin Coast region, eight in the Fraser Valley, 20 in Metro Vancouver, 14 in northern B.C., and 27 in the Thompson-Okanagan.

Its biggest membership region, with 32 farm markets, is Vancouver Island and the Gulf Islands, home of Saanich farmer-turned-Agriculture Minister Lana Popham. Popham has been aggressively promoting local food production, reviving the Buy B.C. marketing campaign and pushing for more locally sourced produce for health facilities and other provincial operations.

Another program delivered by the association is nutrition coupons for low-income seniors and families, allowing them to socialize and shop at farmers markets. Supported by donations from local farmers and other private supporters, the program started in 2007 with funding from five regional health authorities.

With direct support from the health ministry since 2012, coupons are now distributed in 57 communities and is expected to reach 3,900 households this year.

O’Hara told MLAs the program has a budget of $1.4 million this year, and would like to double its size to get the best local nutrition to people who can’t afford it.

The finance committee toured the province in recent weeks to hear a wide variety of appeals for provincial support. Its recommendations go to Finance Minister Carole James for consideration in the next B.C. budget, to be presented in February.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: Bowen Byram named top prospect

Giants defenceman recognized as premier NHL draft pick

Langley golfer James Allenby takes Canada Life Open lead

Shot career-low round at Point Grey Golf & Country Club

Langley Thunder kick off 2019 season with high hopes

Home opener set for Wednesday, May 29 against the Burnaby Lakers.

Langley Home Expo shows off home and yard improvements

The annual event is being held in Brookswood at the George Preston Rec Centre

Kodiaks dominate spring season

Seven lopsided wins in a row for the 2018 provincial midget champions

Police release photos of suspect in daytime sex assault at Vancouver woman’s home

A young woman, in hers 20s, was followed home by the man, before he violently attacked her inside

Raptors beat Bucks 100-94 to advance to franchise’s first-ever NBA Finals

Leonard has 27 points, 17 boards to lead Toronto past Milwaukee

Third person charged in death of B.C. teen Bhavkiran Dhesi

Inderdeep Kaur Deo facing charge of accessory after the fact to murder

Kamloops girl, 9, recovering from carbon monoxide poisoning now out of ICU

Her mother who was sleeping in the same tent with her did not survive

UPDATE: Surrey RCMP say boy, 11, missing for two days found safe

Dominic Mattie was last seen at 5 p.m. in the 13500-block of Gateway Drive in Surrey

‘I think he’s still alive’: B.C. mom pleads for help finding son last seen a month ago

Family offering $5,000 reward for information leading to the safe return of Tim Delahaye

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

Most Read