Wine aficionados will once again line up for their own ‘black Friday’ on Saturday (Oct. 3) when more than 2,000 cases and over 100 different classic Bordeaux wines will be up for grabs at a dozen BC Liquor Stores Signature locations, including in Langley at 6435 201 St.
As a result of BC Liquor Stores’ strong relationships with Bordeaux wine suppliers, customers will have access to the best and most exclusive picks of the 2012 vintage.
Prices range from $28 to $2,800 per bottle.
Last year, these wine-crazed shoppers spent nearly $3 million on Bordeaux wine on the day of the release.
Some wait in line-ups over night including at the Langley location to add these rare, high quality wines to their cellar collection.
Contrary to past years, when older, affluent, typically male Caucasian wine aficionados drove the bulk of the wine market, they are increasingly seeing a diverse, younger crowd flocking to the Bordeaux event, said Itziar Belaustegui of the BC Liquor Distribution Branch.
Suburban parents, young professionals, and hip, urban foodies are getting into worldly wines and for good reason — with prices starting at $28 a bottle, some of the world’s best wines don’t have to break the bank, said Belaustegui.