Six Lower Mainland women are the new faces of a national advertising campaign for Forever Yours Lingerie and LUCY Clothing boutiques.
The winners — Sarah Baarda, Yogeeta Lai and Kaleigh McDonald will model for Forever Yours while Chelsey Hibbs, Tiffany McFadyen and Danielle Keil will do the same for LUCY Clothing — were chosen out of the more than 250 initial applicants.
From that list, 23 finalists were chosen, and that was narrowed down to the six winners.
The model search was born out of a desire to find women who best represented the stores’ customer base.
“We were looking for real women who could wear bras and clothing lines that we sell in each of our locations,” said Sonya Perkins, who owns both Forever Yours and LUCY Clothing.
Perkins was frustrated by the idea of having to fit fashions to models who would most likely never shop at one of her boutiques.
Each of the winners receives a $500 wardrobe and a three-month paid modeling contract with the possibility of renewal.