A 2012 campaign honouring wild horses was such a success that its Langley-based organizer has decided to take another run at it.
Voice for the Horse founder Yvonne Allen has started an Indiegogo crowd funding campaign to raise money for a new production this year — one which salutes the noble war horse and will include an original song, penned by musical partners Tiffany Desrosiers and Mark Devigne.
Allen’s goal is to raise $12,500 toward payment for the song as well as to fund a music video to accompany it.
The success of a campaign two years ago, highlighting North America’s wild horses, prompted Allen to expand the scope of her project which aims to better connect horses and humans, she said.
Allen points to the story of a 10-year-old Michigan girl named Olivia, who had participated in the campaign and later showed the Stronger video to her class, after having been teased and bullied.
“The energy shift (in the classroom) was very dramatic,” said Allen.
Former Langley resident and founder of the Spirit of the Horse Memorial Garden, Joy Richardson will be featured in the new video, as will Allen’s own horses Angel and Mischief.
“I would like to see the video shot and out by the end of September,” said Allen.
Once it’s complete, it will be available for viewing online at voiceforthehorse.com.
“Metaphorically, Tiffany and Marc will write lyrics to convey the strength of the war horses and how they show up in their power, nothing can take them down. I can not help but think about how through the specially crafted lyrics Tiffany and Marc will write, can convey what real strength is,” Allen said.
“It was never the plan to produce a song annually,” she said. “However we came to realized if we did, more lives — in particular of our youth — would become empowered.”
To learn more, or to donate, Google “Horses Help Kids 2014 Indiegogo.”