West Coast Fine Arts Show was held at Glass House Estate Winery in Aldergrove last September. (Aldergrove Star files)

West Coast Fine Arts Show was held at Glass House Estate Winery in Aldergrove last September. (Aldergrove Star files)

West Fine Art’s spring show pivots to virtual gallery for first time ever

Exhibition, which raises funds for hungry children, was initially going to be at Aldergrove winery

West Fine Arts Show is going ahead this April, but in a completely different capacity than it ever has before; online.

Initially set for April 9 to 11 at Glass House Estate Winery – where it was last held in September – the decision was made to hold it virtually at the end of March.

Brian Croft, president of the West Fine Arts Show, said the last few months had been spent developing COVID-19 compliant plans, which would have seen social distancing measures, sanitization, and masks.

“We have been pro-active by adjusting our show plans, moving the date and incorporating all COVID-19 restrictions and requirements,” Croft said. “We fully support the restrictions of our provincial health officer Dr. Bonnie Henry and embrace her now-famous call – ‘Be kind, Be calm, Be safe’.”

Ultimately, with the arrival of new virus variants, rising case rates, and talk of a third wave, Croft said he was not surprised that restrictions were not lifted.

“We disliked the idea that we might have to cancel, and so some time ago we decided to develop a contingency plan that would pivot our show into an online format,” Croft explained.

READ MORE: Art in the time of COVID: how a Langley exhibition managed it

The show has been previously held at wineries and school gymnasiums, but never online.

One upside that the organizer is feeling positive about is that people will have more time to peruse the art offerings as the show now runs for April 9 to 30.

“Glass House could safely fit 18 artists, so the positive with this is that I got to reach out to more artists who have been involved with us before,” Croft noted. “We added about about 10 more to the show and there still might be a few more coming yet.”

Visitors enter the show at www.westart.ca and many navigate at their own pace throughout the online show space.

All 28 artists are listed on the main menu and clicking on a name transports visitors to a mini-gallery all about the artists and their work.

From the artists’ mini-gallery, it will be possible to email or phone them or visit the artist’s website to make inquiries or purchases.

“Being an online show, our hours are 24 hours a day, however, we ask that direct contact with artists by phone be be during the hours of 10 a.m. to 4 p.m. daily,” Croft added.

He did celebrate the fact that more time may give more exposure as the show doesn’t often get enough time to generate traction on social media.

One thing remaining the same about West Fine Art Show is the charitable motivation.

“This will be our fourth year partnered with the Langley School District Foundation,” Croft explained. “During our show, artists will donate 25 per cent of their sales at the show, to this foundation; this means, when you purchase art, you are also helping in this important work.”

The foundation was established to provide and facilitate programs such as the food for thought campaign and Starfish Backpack program, which aim to feed hungry students from low income families in the community.

This will be the fourth spring edition of the show and most of the art up for sale will be interpretations of western Canadian life.

There will be a few art pieces by Croft, Rosemary Wallace, and other local artists up for grabs as a draw prizes. People can enter to win by donating to the foundation.

“It’s lots of work adapting it for online,” Croft said. “But at the end of the day, it’s all about connecting people with art.”


Have a story tip? Email: newsroom@aldergrovestar.com

Like us on Facebook and follow us on Twitter.

AldergroveArtart exhibitLangley

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Guinevere, lovingly referred to by Jackee Sullivan and her family as Gwenny, is in need of a gynecological surgery. The family is raising money to help offset the cost of the procedure. (Jackee Sullivan/Special to Langley Advance Times)
Langley lizard’s owners raise funds for gynaecological surgery

The young reptile is scheduled for operation on Tuesday

Essie Boelema, a 17-year-old lavender farmer, is passionate about the plant. (Screenshot/Special to The Star)
VIDEO: Langley lavender growers say season soon to be in full bloom

Family-owned farm marks five years by preparing for a summer of sales, tours, and growth

Mounties say they “corralled” four Ford Mustangs April 4 after an officer saw the muscle cars racing down 184 Street near 53 Avenue at about 10 p.m. (File Photo)
Mounties impound four Mustangs

Surrey RCMP say they seized four cars for street racing

Work was underway on the interior of the new Tennis Centre location in Langley. Popularity of the sport has risen during the pandemic (Special to Langley Advance Times)
Tennis business expands into Langley

‘Busiest we’ve ever been’ says manager

Burnaby MLA Raj Chouhan presides as Speaker of the B.C. legislature, which opened it spring session April 12 with a speech from the throne. THE CANADIAN PRESS
B.C. NDP promises more health care spending, business support in 2021 budget

John Horgan government to ‘carefully return to balanced budgets’

—Image: contributed
Indoor wine tastings still allowed in B.C., not considered a ‘social gathering’

“Tasting is really just part of the retail experience. The analogy I use is you wouldn’t buy a pair of pants without trying them on.”

A sign on a shop window indicates the store is closed in Ottawa, Monday March 23, 2020. The Canadian Federation of Independent Business is raising its estimate for the number of businesses that are considering the possibility of closing permanently. THE CANADIAN PRESS/Adrian Wyld
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

President Dan Kelly said it is crucial to maintain programs to help businesses to the other side of the pandemic

The National Security and Intelligence Committee of Parliamentarians says that includes attempts to steal Canadian research on COVID-19 and vaccines, and sow misinformation. (AP Photo/Esteban Felix)
Intelligence committee warns China, Russia targeting Canadian COVID-19 research

Committee also found that the terrorist threat to Canada has shifted since its last such assessment

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Parliament Hill is viewed below a Canada flag in Gatineau, Quebec, Friday, Sept. 18, 2020. A new poll suggests most Canadians are feeling more grateful for what they have in 2020 as a result of COVID-19 pandemic.THE CANADIAN PRESS/Sean Kilpatrick
Canada’s greenhouse gas emissions increased slightly in 2019: report

2019 report shows Canada emitted about one million tonnes more of these gases than the previous year

Part of the massive mess left behind in a Spallumcheen rental home owned by Wes Burden, whose tenants bolted from the property in the middle of the night. Burden is now facing a hefty cleaning and repair bill as a result. (Photo submitted)
Tenants disappear in the night leaving Okanagan home trashed with junk, feces

Spallumcheen rental rooms filled with junk, human and animal feces; landlord scared to rent again

Dr. E. Kwok administers a COVID-19 vaccine to a recipient at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. to register people ages 40+ for COVID-19 vaccines in April

Appointments are currently being booked for people ages 66 and up

A volunteer disinfects a historical Mohabat Khan mosque ahead of the upcoming Muslim fasting month of Ramadan, in Peshawar, Pakistan, Friday, April 9, 2021. (AP Photo/Muhammad Sajjad)
For Canadian Muslims, second pandemic Ramadan is a time of hope and sadness

Many members of the association are trying to find ways ‘to help people stay connected to one another’

Most Read