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Evolve, Grow, Serve: Hospital Foundation’s new name reflects broader vision, community growth

The hummingbird in the Langley Community Health & Hospital Foundation’s new logo represents resilience, and a connection to the beauty of the natural world. Photo courtesy the Foundation

On May 27 Langley Memorial Hospital Foundation will be known as the Langley Community Health & Hospital Foundation, marking a transformation to better reflect its evolving role in the community.

It’s the right time for this massive change in the brand’s direction, and perfectly in step with a growing population’s changing needs, according to Tracy Fortino, a director on the Board of the newly named Foundation.

“As Langley grows and health care services are even more complex, the hospital and service providers must be able to adapt to meet the evolving needs of Langley’s residents,” she adds. “The Board felt it was important to look at how we were represented in the community.”

Over nearly four decades, donor generosity has helped the Langley Memorial Hospital Foundation enhance the hospital’s facilities, upgrade health care technologies and make a meaningful difference in the lives of Langley residents.

Today, Langley is facing an aging generation and enjoying an influx of young families. Refining –and re-defining – the Foundation’s role in the community and its role as a fundraiser and advocate for patients in the hospital as well as the seniors and youth that require services in the community.

Now known as the Langley Community Health & Hospital Foundation, the transition better reflects the changing nature of Langley’s health care needs and services.

“We aspire to instil confidence and foster pride in Langley as a place where health care can be found on a continuum, whether it be in a hospital unit, in youth mental health services, in seniors’ care in their own homes, long-term care residences or community clinics,” says Heather Scott, the Foundation’s Executive Director.

The hummingbird figures as the central image of the logo, crafted by brand and communication design consultant Irvin Cheung. It represents resilience, and a connection to the beauty of the natural world.

“The Foundation finds success only through the collective support from donors, volunteers, caregivers, sponsors and stakeholders,” he says.

“The hummingbird itself connotes a sense of joy and connection to nature that appeals to all walks of life. The embedded symbol to form the y in ‘Langley’ becomes a visual illustration of the Foundation’s place within the community.”

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