‘Every transaction is so important: It’s your business, your brand, your way,’ says Michael Dreyer, managing broker of Homelife Benchmark Realty in Langley.

In real estate, your brand matters: Make it work better for you

Langley brokerage revitalizes approach to support local Realtors and clients

Just because business has always run a certain way, that doesn’t mean it must be done that way. In fact, one of the many things we’ve learned from COVID is that a business’s ability to adapt quickly to a new reality can make the difference between continued success and obsolescence.

During the pandemic, that realization brought Michael Dreyer his “ah-ha!” moment.

Technology has already brought innovations like video conferencing and digital document signing, so as we shifted to home-based offices, the managing broker for Langley’s HomeLife Benchmark Realty realized that much of the work his industry does is already undertaken remotely. The pandemic proved that real estate – like so many other industries – could likely do things better.

Here’s what that looks like for HomeLife Benchmark’s Realtors:

Typically a brokerage maintains a large brick-and-mortar office, with a full complement of support staff, office equipment, meeting rooms and offices.

With the expectation that COVID will be with us for the foreseeable future, Dreyer has opted to simplify those offerings, leaving individual Realtors with more opportunity to brand themselves and their business in the way that makes the most sense for them.

“Every transaction is so important: It’s your business, your brand, your way,” Dreyer explains.

With overhead costs reduced, their brokerage fees follow suit, allowing Realtors to keep more of their earnings in their pocket.

Langley’s Homelife Benchmark Realty team has reimagined the typical brokerage while maintaining support for Realtors, such as administrative staff, conveyancing services and meeting space.

What doesn’t change is the back-end support the brokerage provides, including administrative staff, conveyancing services, required office equipment and some meeting spaces.

“When every transaction is so important, shouldn’t you keep more of what you earn?” Dreyer asks.

At the same time, Realtors still have one of Langley’s most respected, well-known brokerages behind them in the HomeLife Benchmark Realty name, backed by Dreyer’s own 30+ years in the real estate industry. Having experienced just about every type of market and event, COVID simply underscored for Dreyer the importance of adaptability.

“This is the way of the future, in my belief.”

To explore more about the future of real estate in Langley, Dreyer is inviting local Realtors to join HomeLife Benchmark Realty for a special Zoom meeting Sept. 15 with financial expert Michael Campbell, who’ll speak about the real estate market and what we might expect.

To learn more, visit homelifelangley.com or call 604-530-4141.


Just Posted

VIDEO: A one-person Terry Fox walk by Langley City resident

Lois Mcleay didn’t have to worry about social distancing

VIDEO: gunshots fired outside Langley gas station

Two people involved left scene uninjured, police said

B.C. families financially affected by pandemic eligible for grocery gift cards

Program open to struggling families in Lower Mainland and Fraser Valley communities

Three TWU grads named to first ‘Fellows’ program at Langley-based university

Program selects promising recent graduates to participate in a year-long paid internship

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 20 to 26

Rabbit Day, Hobbit Day and One-Hit Wonder Day are all coming up this week

B.C. or Ontario? Residential school survivors fight move of court battle

It’s now up to Ontario’s Court of Appeal to sort out the venue question

B.C. transportation minister will not seek re-election

Claire Trevena has held the position since 2017

Young B.C. cancer survivor rides 105-km with Terry Fox’s brother

Jacob Bredenhof and Darrell Fox’s cycling trek raises almost $90,000 for cancer research

B.C. migrant, undocumented workers rally for permanent residency program

Rally is part of the Amnesty for Undocumented Workers Campaign led by the Migrant Workers Centre

Preparations underway for pandemic election in Saskatchewan and maybe B.C.

Administrators in B.C. and around the country are also looking to expand voting by mail during the pandemic

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Nearly 20 per cent of COVID-19 infections among health-care workers by late July

WHO acknowledged the possibility that COVID-19 might be spread in the air under certain conditions

Ferry riders say lower fares are what’s most needed to improve service

Provincial government announces findings of public engagement process

Air quality advisory ends for the Lower Mainland

It had been in effect since Sept. 8

Most Read