Michael Dreyer, managing broker for Langley’s HomeLife Benchmark Realty, has a new vision for the brokerage that’s works for realtors, for the business, and for clients.

Langley real estate brokerage shows why change is a good thing!

Innovative ideas driving business evolution

After decades in the real estate business, you might expect Michael Dreyer to be committed to the status quo: doing things the way they’ve always been done.

The reality is that our COVID-informed world has brought the opportunity for significant change – and that’s a good thing.

A business’s ability to adapt quickly has been key to successfully navigating the unprecedented challenges the pandemic has presented, notes Dreyer, managing broker for Langley’s HomeLife Benchmark Realty, who in his 30+ years in the industry has experienced just about every type of market and event.

Today, tapping into resources like video conferencing and home offices allowed him to reduce the brokerage’s brick-and-mortar space. While all staffing and supports remain, eliminating unused board rooms and excess office space brought savings he can pass on to Realtors through reduced brokerage fees.

The change also gives Realtors more opportunity to brand themselves in the way that makes most sense for them, and keep more of their hard-earned money, while still having one of Langley’s most respected, well-known brokerages behind them.

“What we’ve done here is one of the best things we’ve ever done, not only for us, but for our Realtors and our clients,” Dreyer says.

Recognizing that change can be tough, especially in an industry that’s used to doing things a certain way, reaction has been positive, Dreyer says.

“I’m so excited about the new format. It’s a win for realtors, it’s a win for the business and we’ve been able to make the changes without sacrificing our staff – all our team is still with us,” he says.

At the end of the day, though, it’s about the client experience.

“The clients are our employer, really, so we need to do what we can to serve them in the best way possible.”

Local knowledge matters

Part of that is leveraging local expertise and knowledge to stay on top of the diverse factors affecting the real estate industry.

Last week, for example, Dreyer welcomed BC financial expert Michael Campbell for a virtual economic update for the province, exploring the potential impact on real estate. Future sessions might welcome an expert to explore strata insurance challenges, and local real estate professional or two who have successfully navigated their business through COVID.

“We are proactive and quickly adapting while continuing to build the knowledge base for our realtors so they can continue serving their clients with insight and experience,” Dreyer says.

To learn more, visit homelifelangley.com or call 604-530-4141.

realtor

 

Homelife Benchmark Realty in Langley has streamlined the brick-and-mortar side of the business, while maintaining support for Realtors, such as administrative staff, conveyancing services and meeting space.

Just Posted

Barry Brinkwater with a chandelier from a real-life haunted house that has been added to the Brinkworth Dungeon at 22260 48th Ave (Dan Ferguson/Langley Advance Times)
VIDEO: Final year for Brinkworth Dungeon in Langley

Even bigger and better than previous editions for it’s last hurrah

Joseph Richards Group, which operates 25 restaurants, pubs, and establishments in the Lower Mainland – including several in Langley – was presented with a collaboration award from the chamber. (Special to Langley Advance Times)
Resilient Langley businesses lauded for their COVID twists

Langley chamber of commerce held its annual business award, but morphed it into a ‘community edition’

Students at Langley’s Brookswood school were among an estimated 85,000 students who cast ballots representing all 87 electoral districts in the province, mirroring the actual election (file)
How would young people have decided the B.C. Election? We have an answer.

In Langley, Maple Ridge and neighbouring Abbotsford ridings, the winners would be the same

Halloween houses around Aldergrove. (Ryan Uytdewilligen/Aldergrove Star)
PHOTOS: Halloween houses around Aldergrove

Ghosts, goblins, and gravestones are covering front yards this October

Fort Langley’s Jackson Jacob burned up Surrey’s Northview Golf and Country Club, burning up the course with a 10-undert par 62 and setting a UFV scoring record in tournament play as the BC Rivalry Series continued on Wednesday, Oct. 21, 2020 (Bob Frid/UBC Athletics)
A record-setting performance by Fort Langley golfer Jackson Jacob

Set new UFV team scoring record with blistering round of play at Northview

NDP Leader John Horgan celebrates his election win in the British Columbia provincial election in downtown Vancouver, B.C., Saturday, Oct. 24, 2020. THE CANADIAN PRESS/Jonathan Hayward
Horgan celebrates projected majority NDP government, but no deadline for $1,000 deposit

Premier-elect says majority government will allow him to tackle issues across all of B.C.

A police pursuit ended with an arrest in Williams Lake on Highway 97 Sunday afternoon. (Facebook video screenshot)
Video catches police pursuit that ends with man kicked, punched in Williams Lake

A video of the arrest is getting widely shared on social media

This Crescent Beach home, located at 12505 22 Ave., was subject of a police search warrant June 18. (Google image)
Civil forfeiture office alleges $2M Surrey home was used to launder cannabis money

Court documents request the home, and $85,000 to be turned over to the government

FILE – Prime Minister Justin Trudeau greets Premier John Horgan during a press conference at the BC Transit corporate office following an announcement about new investments to improve transit for citizens in the province while in Victoria on Thursday, July 18, 2019. THE CANADIAN PRESS/Chad Hipolito
Trudeau congratulates Horgan on NDP’s election victory in British Columbia

Final count won’t be available for three weeks due to the record number of 525,000 ballots cast by mail

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Comedic actor Seth Rogen, right, and business partner Evan Goldberg pose in this undated handout photo. When actor Seth Rogen was growing up and smoking cannabis in Vancouver, he recalls there was a constant cloud of shame around the substance that still lingers. Rogen is determined to change that. (Maarten de Boer ohoto)
Seth Rogen talks about fighting cannabis stigma, why pot should be as accepted as beer

‘I smoke weed all day and every day and have for 20 years’

Provincial Green Party leader Sonia Furstenau speaks at Provincial Green Party headquarters at the Delta Victoria Ocean Pointe in Victoria. (Arnold Lim / Black Press)
VIDEO: Furstenau leads BC Greens to win first riding outside of Vancouver Island

Sonia Furstenau became leader of BC Greens one week before snap election was called

NDP Leader John Horgan elbow bumps NDP candidate Coquitlam-Burke Mountain candidate Fin Donnelly following a seniors round table in Coquitlam, B.C., Tuesday, October 20, 2020. THE CANADIAN PRESS/Jonathan Hayward
Horgan, NDP head for majority in B.C. election results

Record number of mail-in ballots may shift results

Most Read