The City of Langley has a new look.
An updated corporate logo has been unveiled, swapping the proper “City of Langley” title for the better known colloquial term, “Langley City.”
Their slogan will remain as “The Place To Be,” but will be visualized through typography rather than the yellow yield sign icon.
According to a public service announcement, “the new corporate logo amplifies the existing Coat of Arms colour palette, refreshes the City’s image and builds off existing brand capital by taking ownership of what many residents and visitors are already calling the City of Langley… Langley City.”
One of the main goals of the corporate branding project was to differentiate the City from its neighbouring municipalities by creating a new brand that will take ownership of the City’s unique offerings.
Part of this can be seen with the flowing graphical water element that horizontally goes across the “LC.” This represent the Nicomekl River and Floodplain, one of the distinguishing geographical features of the City.
The new logo was designed to complement the existing Coat of Arms that was designated by the Chief Herald of Canada as the City’s emblem. The Coat of Arms will still be used for official Council correspondence and civic facilities.
