Justice Minister David Lametti and Kelowna-Lake Country MP Stephen Fuhr share a smile at Hillcrest Farm during the federal investment announcement. (David Venn - Kelowna Capital News)

Feds invest a quarter million into B.C. cherry industry

South Korea is the next big market the B.C. Cherry Association is aiming for

The federal government is investing $241,000 into the BC Cherry Association to enhance global market research and grow Canada’s cherry exports internationally.

Justice Minister David Lametti stopped in at Hillcrest Farm on Tuesday, Aug.13, with Kelowna-Lake Country MP Stephen Fuhr and members of the BC Cherry Association to announce recent funding on behalf of the Ministry of Agriculture and to take a picture at the Hillcrest cherry face cut-outs.

“This investment will support the sector in marketing high quality and great tasting cherries to customers here in Canada and around the world,” Minister Lametti said.

READ MORE: Possibly worst Okanagan cherry season in 20 years

READ MORE: Cherry season is only a few weeks away and as healthy as ever

With investment from the industry, in which members of the cherry association pay a levee for, the total comes to $482,000.

Sweet cherries are the eighth largest fruit commodity in land usage at 2,097-hectares yet are the second most valuable fruit export with over 10,000 metric tonnes being shipped overseas, according to 2017 statistics published by the Ministry of Agriculture.

Following the United States, China and Japan are the next leading consumers of Canadian fruits, but David Geen, vice-president of the cherry association, not only are they looking to increase exports to existing markets but narrow their sight on other Asian countries.

“(South) Korea is a very important cherry market and that’s the next one we are working on,” Geen said. “So we hope that that’s going to be in a couple of years.”

READ MORE: North Okanagan cherry crops take bigger hit than south

Minister Lametti expressed the importance of the B.C. cherry industry in context with the Canadian economy. He said that 96 per cent of sweet cherries are harvested in B.C.

“You are vital to our government’s strong trade agenda,” he said. “And that’s why we want to keep your industry strong and growing.”

The government, according to Minister Lametti, set a target of $75 billion in agri-food export by 2025; which the cherry industry is paramount in.



David Venn
Reporter, Kelowna Capital News
Email me at david.venn@kelownacapnews.com
Follow us on Facebook | Twitter

Just Posted

Langley RCMP’s hunt for wanted thief ends in tasing at Aldergrove store

Prolific Offender Supression Team officers arrested the man, who had been evading police for weeks

LETTER: Langley man says Trudeau ethics breach should not be ignored

Prime minister violated the Conflict of Interest Act, and a local man says Canadians deserve better

On the cutting edge of business

Ace Hardware opens its doors in Walnut Grove

Memorial to Carson Crimeni to stay in place through to September

Hundreds of tributes have been left at the Walnut Grove skate park

B.C. sockeye returns drop as official calls 2019 ‘extremely challenging’

Federal government says officials are seeing the same thing off Alaska and Washington state

Expanded support to help B.C. youth from care attend university still falling short

Inadequate support, limited awareness and eligibility restrictions some of the existing challenges

Ethnic media aim to help maintain boost in voting by new Canadians

Statistics Canada says new Canadians made up about one-fifth of the voting population in 2016

Cross-examination begins for B.C. dad accused of killing young daughters

Andrew Berry is charged in the deaths of six-year-old Chloe and four-year-old Aubrey in 2017

Dog attacked by river otters, Penticton owner says

Marie Fletcher says her dog was pulled underwater by four river otters in the Penticton Channel

BC SPCA overwhelmed with cats, kittens needing homes

Large number of cruelty investigations, plus normal ‘kitten season’ to blame

Wife charged in husband’s death in Sechelt

Karin Fischer has been charged with second-degree murder in the death of her husband, Max

B.C. Hydro applies for rare cut in electricity rates next year

Province wrote off $1.1 billion debt to help reverse rate increase

Most Read