Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis

The 15-second ads — two in English and two in French — zero in on the two main things

The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.

The advertisements, featuring Canada’s chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.

The 15-second ads — two in English and two in French — zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.

In one, Tam advises everyone to avoid crowded places, avoid non-essential travel and stay home as much as possible; and, if they may have been exposed to COVID-19, to self-isolate.

In the other, she reminds Canadians to protect themselves and others, especially those with pre-existing medical conditions and older people, by practising good hygiene: frequent hand washing, not touching your face, coughing or sneezing into your arm and staying home as much as possible.

The ads are being launched as several provinces have begun warning of fines and even jail time for people who ignore orders to keep at least two-metres distance from other people and isolate themselves at home for 14 days if they’ve just returned from another country.

“COVID-19 is a serious public health threat,” Tam says in one of the ads. “All Canadians must act now to reduce the spread.”

“When you take care of yourself, you take care of others.”

In the other ad, she concludes with this message: “Now is the time to act but we must act together.”

READ MORE: Vancouver council to vote on fines up to $50K for businesses not obeying COVID-19 rules

The Canadian Press


Like us on Facebook and follow us on Twitter.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Langley hospice mission continues amid COVID-19 crisis

Technology is being used to reach out to people in need of help with grieving

Churches offer food hampers for low income families at Thursday pickup event

Efforts support Langley School District Foundation’s Food for Thought programs

Painful Truth: Missing that crowded feeling

We’re in this together, but we’re also alone

VIDEO: Langley homeowner surprised by outcome of assessment appeal

After a property next door was assessed lower, she won a reduction, but so did the other owner

‘We don’t need this right now’: B.C. man breaks up road rage incident

Two men were throwing punches on Tillicum Road in Saanich on Vancouver Island

‘We will get through this’: B.C. sees new COVID-19 death, but 57% have recovered

A total of 1,066 people have tested positive for the novel coronavirus

Canada’s 75% wage subsidy is coming, but not for several weeks: finance minister

Subsidy will cost Canada $71 billion, but push down cost of emergency benefit, Morneau said

COVID-19: ‘The Ballad of Bonnie Henry’ recorded and released

LISTEN: Quick turnaround for song penned by B.C. Order of Canada musician Phil Dwyer

UFV student nurses offering respite to frontline nurses, care aides

Website helping to match volunteers with those who need help with daily errands

B.C. adding $300 to monthly income and disability assistance payments

‘Crisis supplement’ for COVID-19 for April, May and June

‘A matter of human decency’: Truckers’ union calls on gas stations, rest stops to fully re-open

Teamsters Canada wants feds, provinces to put pressure on facilities to re-open for transport workers

Migrant worker advocates blame feds, employers for COVID-19 outbreak at B.C. garden store

Migrant farm worker group calls on government for adequate health and safety requirements

Fraser Valley care home has two confirmed cases of COVID-19

Two residents at Mission’s Chartwell Cedarbrooke Retirement Residence have been diagnosed

Most Read