Meet the Victoria environmentalist behind those controversial car-shaming handbills

Meet the Victoria environmentalist behind those controversial car-shaming handbills

‘I want to shock people, give them that burning feeling in their stomach,’ says advocate

The person who has been anonymously placing car-shaming handbills on vehicles in Oak Bay has come forward.

David Schwab confirmed to the Oak Bay News that the handbills left area cars earlier this month reading “Yes this is a crisis, you are the problem,” are his work.

He said he’s leaving them because others aren’t moving fast enough in the face of climate change, and came forward to share a message.

“I do want to shock people, give them that burning feeling in their stomach, that when they pick it up and read it, they know they’re not doing the right thing and feel terribly embarrassed for it,” Schwab said.

However, many might be surprised to know Schwab has specific criteria that he uses. Not every car is a target. Part of that is why his first visits were to Oak Bay.

READ MORE: Victoria drivers wake up to handbills saying ‘Your vehicle burns a lot of fuel’

“People say I don’t know anything about the car owners but that’s not true. I know they can afford a [luxury] car.”

Before placing a handbill Schwab asks himself if the car costs more than $10,000, he said.

“I’m not targeting poor people. Rich people can adapt. If you have an old beater, it might be a bad emitter. But they might have a really hard time selling and replacing it, whereas people who can afford it [have no excuse].”

The second question is: “Could this car be a Toyota Prius instead?”

Most SUVs fall in the category that it could be a Prius, or if it’s a truck, Schwab asks if it could be a four-cylinder Ford Ranger instead, he said. Not everyone can afford a Prius or an electric vehicle but likely could afford a small car.

On his first night out, the weekend of Nov. 9, the 25-year-old Victoria resident distributed 100 of the provocative handbills. One excerpt on the backside of the handbill reads “You might as well tell [your kids, nieces, nephews] to their face that you hate them, after all, you are helping to deprive them of food security, biodiversity, among other critical things.”

It ends with “Do your best. Anything else isn’t good enough.”

The response was massive.

READ ALSO: Drivers are ‘ICE’-ing electric car charging spots in Greater Victoria

While some bristle at the messaging of Schwab’s handbill, a November report by the International Energy Agency shows that the worldwide growth in SUV sales (the number of SUVs on the road grew from 35 million to 200 million) over the past decade has effectively negated the impact of electric vehicles to date. It’s due to the heavy size, and powerful engines that SUVs and excessive pickup trucks are built with.

Regardless, many who saw Schwab’s handouts were offended and took to Facebook to vent. Others were less offended. Some disagreed with the form of message but agreed with the sense of urgency. Others still, decided to spew vitriol towards Schwab despite not being targeted.

Of the many comments online are some from Oak Bay’s Dylan Kelk, who recently created a Facebook page called Oak Bay Climate Force.

Kelk shared a sentiment with many climate action advocates that Schwab’s approach is too polarizing to foster the right discussion.

“While I empathize with the fear and anger [he] must have felt, I don’t condone what [he] did,” Kelk said. “It’s unequivocally true that our community, and the world in general, still isn’t doing enough despite the progress we’ve made, and we absolutely must hold ourselves and others accountable for that. But if we’re going to do so without any empathy, respect, or knowledge of what a person might already be doing we risk alienating potential allies.”

So far, Schwab is on his third reprint of the handbills. His second print had a typo and he softened the wording on the first handbill.

“It said, ‘I suggest you go home and tell your kids you hate them’,” but that was too harsh, he said. Instead, it effectively reads, “You might as well go home and tell your kids you hate them.”

He does expect an additional backlash and that it will get personal when people see his name.

“The initial reaction was pretty much what I expected.”

Born to a pair of West Coast parents, Schwab was raised on the East Coast. They are scientists, and the scientific evidence of global warming was drilled into him as a kid. It’s in his DNA.

He moved here at 18 with hopes of finding a Utopian Left Coast where people scoffed at commuting to hockey and soccer practice in a Ford 150.

He was wrong.

“I thought the West Coast would be better. I came here thinking people would have the right attitude, that everyone here was going to pull together. When I got here, I realized there is a mix of people just like anywhere, but that there are people trying their hardest to combat climate change.”

It took Schwab a couple of years to get into a situation where he could bike everyday, including work. He avoids plastic like the plague, and has now made it normal to live a life with a lower footprint than most.

It wasn’t enough, he realized.

“I’m trying, but it’s only a drop in the ocean compared to what’s needed out there, so I decided to get my message out, ” Schwab said. “Each one of us has a role to play. Personal responsibility is a huge thing. We all need to take it up and all need to try our hardest.

“When I see people not doing that it gets me emotional.

“Kids in school are learning about climate change and when they get picked up, it’s with their parent in a Land Rover. That’s a slap in the face, isn’t it?,” Schwab said.

reporter@oakbaynews.com


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Photo collage of loved ones lost to substance use and overdose. (Photo courtesy Moms Stop The Harm)
B.C. overdose deaths still rising five years after public health emergency declared

Moms Stop the Harm calls on B.C. to provide safe supply in response to deadly illicit drug use

A local letter writer is irate that tourists and people in the area of the resort community of Whistler are considered a higher vaccination priority than emergency personnel and other frontline workers. (Whistler Blackcomb photo)
LETTER: Langley man loses confidence in NDP after Whistler vaccination decision

Emergency personnel and other frontline workers should be vaccinated before Whistler tourists

Langley-Aldergrove MP Tako van Popta will be at a ceremony marking 70 years since Canadian soldiers fought at the Battle of Kapyong, held at the Gapyeong Memorial in Langley’s Derek Doubleday Arboretum on Friday, April 16. (Special to the Langley Advance Times)
Langley battle memorial marks 70 years since pivotal clash in Korean War

The Gapyeong Memorial will host a small, private ceremony this Friday

Prince George Cougars triumph over the Langley-based Vancouver Giants Monday night, by the score of 4-1. That follows a similar defeat on Saturday by the same team. (Cougar’s Allen Douglas/Special to Black Press Media)
Vancouver Giants fall in 4-1 loss to Prince George

WHL hockey team goes up against Victoria in Kamloops on Thursday

COVID-19 virus (file photo).
COVID cases recorded at 5 Langley schools

14 schools remain on Fraser Health exposure list

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS
B.C. sees 873 more COVID-19 cases Tuesday, decline continues

Hospitalizations up to 377, two more deaths for 1,515 total

White Rock's popularity as a destination places it in a difficult position in ensuring provincial health orders are followed, Coun. David Chesney said, asking that staff obtain impartial input from both Fraser Health and the Ministry of Health before further measures are debated. (File photo)
Waterfront pandemic issues vex White Rock council

Overcrowding, extra garbage the downside of take-out business

FILE – People hold signs during a memorial march to remember victims of overdose deaths in Vancouver on Saturday, August 15, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. to request federal exemption for simple drug possession

Announcement comes on 5-year anniversary of B.C.’s first public health emergency

(AP Photo/Matthias Schrader, FIle)
Rare blood clots ‘may be linked’ to AstraZeneca vaccines: Health Canada

One case of the adverse effect has been reported in Canada

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., Monday, April 5, 2021. The province has restricted indoor dining at all restaurants in B.C. due to a spike in COVID-19 numbers. THE CANADIAN PRESS/Jonathan Hayward
B.C.’s COVID-19 indoor dining, drinking ban extending into May

Restaurant association says patio rules to be clarified

Two men walk past a sign on Main Street in downtown Vancouver, B.C., Monday, April 5, 2021. THE CANADIAN PRESS/Jonathan Hayward
Calls for government transparency in COVID data continue as B.C.’s 3rd wave wears on

Social media, where both information and misinformation can spread like wildfire, has not helped

Two men were seen removing red dresses alongside the Island Highway in Oyster Bay. (Submitted photo)
Observers ‘gutted’ as pair filmed removing red dresses hung along B.C. highway

Activists hung the dresses to raise awareness for Indigenous Murdered/Missing Women & Girls

A grey whale off the coast of Vancouver Island is being monitored by Canadian and U.S. researchers, as it has developed lesions after being tagged last year. To try and prevent systemic infection from developing, the team administered antibiotics to the whale on March 31 and April 1. (Photo from the NOAA Fisheries website)
Grey whale off Vancouver Island develops lesions after being tagged, researchers monitor its condition

Canadian and U.S. whale experts administered antibiotics to the animal on March 31, April 1

Most Read