New designs for Cruise-in merch

About three months ago the Langley Cruise-In souvenir stand popped up. Not in the usual location, but online at www.langleycruisein.greystoneshop.com.

Promotional items for the car show underwent a complete makeover at the hand of Ken McKenzie and the team from Greystone Promotional Products in Langley. McKenzie also built and launched the site which will ensure Cruise-In souvenirs can be sold throughout the year and fans of the show can get exactly what they want.

“We helped them rebrand their Cruise-In brand,” McKenzie noted. “We wanted to do that as a favour.”

Having been the provider of the souvenirs for Cruise-In for the past four years, McKenzie knew what items needed to stay a part of the collection and what needed to be added. 

“In the past years, they’ve had one shirt with the poster,” he said. “This year there’s five or six different deigns and the poster shirt and key chains, mugs, and hats. We think they are really cool T-shirts.”

With the online sales, McKenzie says the one-day event becomes a year round celebration. Plus, because all products have been chosen for quick delivery, customers get what they want in a timely fashion.

The physical Cruise-In souvenir stand will take its usual place at the corner of Fraser Highway and 204th Ave. and will be open during Cruise-In until 5 p.m. or so, or until items are sold out.

“All the money goes to them [Cruise-In],” said McKenzie. “Because we care about the Cruise-In we created this solution, this online store, absolutely free.”

The team at Greystone will be manning the booth with Bridget Black managing the busy one-day operation. 

Although not all items available online will be at the booth, McKenzie assures a healthy selection.

“If you want to sell products and market a brand as important as Cruise-In at a one-day event, it’s a challenge,” he noted. “We’ve been planning this for the last three months. We’re bringing the best selection [to the booth].”

Also sold at the booth will be the Cruise-In membership which allows digital access to the event overview, photos, follow-up, and interaction for car enthusiasts. Find out more about membership at the Cruise-In souvenir booth.

“It’s a one-day event and it’s very energetic and very focused,” McKenzie said. “They are a very organized operation. We want to make the experience at the souvenir booth even better this year.”