Privacy watchdogs say B.C.-based firm broke rules for political ads on Facebook

AggregateIQ provides election-related software and political advertising

An investigation by two Canadian privacy commissioners found that a Victoria-based firm broke privacy laws when it used and disclosed personal information in the province, the United States and the United Kingdom.

A joint report by the federal and B.C. privacy commissioners says AggregateIQ failed to ensure appropriate consent for its use and disclosure of the personal information of voters.

AggregateIQ provides election-related software and political advertising.

It has been linked to Cambridge Analytica, a now bankrupt company accused of improperly helping to crunch data for Donald Trump’s presidential campaign in the United States.

Federal privacy commissioner Daniel Therrien and B.C. commissioner Michael McEvoy found the company leveraged a Facebook audience feature that allowed advertisers to target certain users for political advertising.

READ MORE: B.C., federal privacy watchdogs to probe possible privacy breaches at Aggregate IQ, Facebook

Their joint report says AggregateIQ did not appropriately verify consent and individuals wouldn’t have expected their personal information to be disclosed to Facebook or that it would have been used for the purpose of political advertising.

The commissioners recommend, and AggregateIQ agreed, to implement measures to ensure it obtains valid consent in the future and that it delete all personal information that is no longer needed for legal or business purposes.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Staff member diagnosed with COVID-19 at Langley Lodge seniors home, Fraser Health confirms

The health authority is at the scene of the long term care home

Cleanup in progress on flood-damaged Langley roads

Two of four sites of major damage are now re-opened

Free hospital parking announcement didn’t go far enough, critic says

Temporary lifting of fees during COVID-19 outbreak should be permanent according to Gary Hee

WEATHER: Mainly cloudy with a chance of showers

Temperatures will reach a high of 11 C

‘The Office’ star John Krasinski offers Some Good News in trying times

‘The human spirit still found a way to break through and blow us all away’

B.C. worker advocate group calls for more sick days, protected medical leave

COVID-19 highlights need for changes to workers legislation: Retail Action Network

Lower Mainland cop awarded almost $3.2 million for 2 car crashes

Jeffery Neufeldt of Mission was injured on the job in collisions in 2013 and 2016

New rules issued for B.C. construction projects, work camps for COVID-19

Coastal GasLink, LNG Canada, Trans Mountain and Site C carry on

Canada to spend $2B more on procuring medical supplies for COVID-19 fight

Government has signed deals with three companies

World COVID-19 updates: Putin may be exposed; 30,000 prisoners released

Comprehensive news update from around the world as of Tuesday, March 31.

Canada expands 75% wage subsidy to COVID-19 affected businesses of all sizes: Trudeau

Program will provide up to $847 per week for each worker

Most Read