An effort to evaluate how well The Times is reaching readers is to be the subject of an automated phone audit in the coming days.
While the calls will be coming from a U.S.-based number, publisher Lisa Farquharson assures residents that the survey is not spam.
The surveys are being conducted by third-party auditors, between Dec. 12 and 14, to ensure readers and advertisers are well served.
“We want people to know they could be called,” Farquharson said. “It’s just part of our auditing process.”
Alliance for Audited Media, a non-profit organization, will conduct the survey.
Respondents will be asked if they regularly receive a copy of The Times.
Live follow-up calls will be made to households where there was no answer or a hang-up.