One of the features of the Langley Cruise-In is the In-N-Out Burger Cookout Trailer, a bright red, yellow and white semi-trailer truck that serves the American chain’s legendary burgers and shares the proceeds with the Cruise-In charity.
If you are one of the hundreds who have lined up for a burger at the trailer, you already know that, thanks to In-N-Out, a “double double” has an entirely different meaning in the States than it does here in the land of Tim Hortons.
You also know that the chain has a keep-it-simple approach, limiting its menu to burgers, fries, soft drinks and shakes.
You may have heard about the obsessive quality control that sees In-N-Out oversee every step of the process that produces its beef patties, including selecting cattle, grinding the meat and forming the patties in-house.
Fans of the food include famously bad-tempered chef Gordon Ramsay, who has called the burgers “extraordinary.”
Perhaps you’re even aware of the company’s “secret menu,” available at its regular stores, that includes available-if-you-ask items like the three-by-three (three patties and three slices of cheese) and the four-by-four (four patties and four cheese slices).
You likely know line-ups are nothing unusual for the chain, known for its slow-paced, methodical expansion.
When a new In-N-Out opens, it tends to be an event. At an opening day in Scottsdale, Arizona, customers waited up to four hours for food, while news helicopters hovered above.
You may even know that the California-based company has a reputation for treating its employees better than other employers, offering a starting wage of $10.50 an hour U.S., well above the American minimum of $7.25.
Possibly, you’ve heard that president and owner Lynsi Torres is a huge car racing fan and she personally competes in the National Hot Rod Association’s Super Gas and Top Sportsman Division 7 categories.
Which may explain why the company is willing to send one of its cookout trailers so far north to aid a charitable event that features classic hot rods.
Normally, according to the company website, the cookout trailers “are only available in Los Angeles and Orange Counties and limited parts of Ventura, San Bernardino and Riverside Counties.”
The company has been operating the trailers for 35 years. In addition to helping charities, many of them U.S. school fundraisers, they are also available for private parties, corporate picnics and even weddings.
You may not know that the Child Abuse Foundation established in March 1995 for victims of child abuse was founded by the burger chain, which has made donations to hundreds of agencies.
And you may not be aware the company has been discreetly printing bible verses on its products in small print since the 1980s, consisting of the book, chapter, and number of the verse, but not the text.