Rising heptathlete star Georgia Ellenwood from Langley has a sponsorship deal with Under Armour. Contributed photo

Langley runner Georgia Ellenwood gets major sponsorship

Agreement with Under Armour will provide heptathlete star with precisely-engineered athletic shoes.

Langley heptathlon star Georgia Ellenwood can go through as many as eight or nine pairs of shoes in the two-day, seven-event competition that includes hurdles, high jump, shot put, 200 metre race, long jump, javelin throw and 800 metre race.

Now, those shoes will be custom made, precisely engineered to extract that additional fraction of a second that can separate winning from just a good finish.

It’s one of the benefits of her just-announced sponsorship deal with the Under Armour company.

It is Ellenwood’s first sponsorship deal since she graduated from university in May.

“It’s a big change for me,” Ellenwood told the Langley Advance Times.

“I really didn’t get to customize my footwear before. Now, I’m working really close with a team that understands the sport and understands athletics.

“They [Under Armour] are willing to create a shoe for every specific event,” Ellenwood said.

“Even for warmup and recovery.”

Ellenwood said a recent trip to the Under Armour footwear innovation facility in Portland was an “eye-opener” that showed her the value of applying technology to performance.

An Under Armour spokesperson said some of the design elements from Ellenwood’s custom shoes could find their way into consumer model shoes.

Ellenwood finished her collegiate career by winning the NCAA heptathlon title in 2018.

READ MORE: Georgia Ellenwood takes Pan American Combined Events Cup and Canadian National Heptathlon

Following that, she was the 2018 Pan American Combined Events Cup champion – which also served as the Canadian Combined Events Championship – giving Ellenwood her first senior national title.

In her first season as a pro athlete, Ellenwood is training to represent Canada at the Tokyo 2020 Games.

Ellenwood joins an Under Armour running roster that includes Canadian marathoner Lanni Marchant, U.S. sprinter Natasha Hastings and Jamaican steeplechaser Aisha Praught Leer.

.

_________________________________

Is there more to this story?

Email: dan.ferguson@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

Just Posted

Province holds power over Langley’s pot farming bylaw

The Township will wait for Ministry of Agriculture approval

150 spoons and counting

Langley Fine Arts teacher Panagiotis Peter Sarganis showcases wooden utensil artwork at Fort Gallery

Fort Langley residents launch passionate debate over demolishing buildings

More than 40 people spoke at a meeting Monday evening

LETTER: Langley was generous during Christmas in July fundraiser

Funds raised go to the Langley School District Foundation food programs for local students.

VIDEO: Langley car wash fights cancer

Non-profit Volunteer Cancer Drivers Society reports record single donation from Langley

VIDEO: Langley kids play Hawaii, again

Milestone year for Langley Ukulele Ensemble as they celebrate quarter century performing in Waikiki

Provincial health body refuses to release full findings of cancer triage system audit

Information and Privacy Commissioner asked to review redactions

Southern resident killer whale died of blunt trauma, likely from ship

J34 was found more than two years ago near Sechelt, but the necropsy findings have now been released

B.C. rail crossing death highlights risks for people in wheelchairs: watchdog

Transportation Safety Board points to ‘persistent risks faced by persons using assistive devices’

B.C. teens wanted in double homicide, suspicious death spotted in Manitoba

Kam McLeod and Bryer Schmegelsky were thought to have been seen in the Gillam area

VIDEO: Man found dead near B.C. teens’ truck could be linked to a double homicide

RCMP said they are looking for Kam McLeod, 19, and Bryer Schmegelsky, 18, of Port Alberni

VIDEO: Young couple found dead in northern B.C. had been shot, police say

Chynna Noelle Deese of the U.S. and Lucas Robertson Fowler of Australia were found along Highway 97

Wrestling legend finds his wedding dance groove in B.C.

Professional wrestler Chris Jericho posted on social media that he was in Penticton recently

Vancouver Public Library banned from Pride parade after allowing controversial speaker

Vancouver Public Library allowed Meghan Murphy to book space for an event at the library in January

Most Read