Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners (MVP) are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5 million investment to help fund the growth of Pela — a Kelowna-based company who are makers and distributors of the world’s first compostable phone case.

The company was originally founded by Jeremy Lang in Saskatchewan, however the headquarters moved to Kelowna last year to help with the company’s expansion. The company’s flagship flax-oil seed material that helps to make the the phone is still being produced in Saskatchewan.

Pela public relations specialist Catie St. Jacques said the investment will bring multiple jobs to the Kelowna company.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela in a press release.

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

St. Jacques said there are a couple of plans moving forward with the investment.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

Among the new retailers set to carry the IPhone and Android Pixel cases is Target. The company will begin distributing their products to the company nation-wide starting Oct. 20.

The phone case stands apart from others by breaking down if left in natural environments likes carbon, water and organic matters.

The idea for the company started out in 2010 by Lang after he was struck by all the small pieces of plastic washing up on local beaches.

To learn more about the company, you can visit their website.


@connortrembley
connor.trembley@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Around 50 Township firefighters responded to a barn fire in Aldergrove Sunday, Nov. 22, 2020. (Joti Grewal/Langley Advance Times)
Send your letter to the editor via email to <a href="mailto:editor@langleyadvancetimes.com"><strong>editor@langleyadvancetimes.com</strong></a>. Please included your first and last name, address, and phone number.
LETTER: Governments need to do more to aid businesses during COVID

Consumers need to realize the economic impact that buying online has on struggling local companies

Two-year-old Otis loves helping out around his grandparent’s acreage in Fernridge. He especially enjoys helping pick up and transport the leaves that grandpa Roland Seguin, 80, and grandma Lorraine collect – wheelbarrow rides being the highlight. (Special to Langley Advance Times)
SHARE: Good times in rural Langley

Send us your photo showing how you view Langley, and it could be featured in a future edition

Langley-Aldergrove MP Tako van Popta spoke in the House of Commons about the SkyTrain expansion to Langley City, and requested $550M. (Screengrab/Special to Langley Advance Times)
$550M federal ask would push SkyTrain expansion to Langley

Langley-Aldergrove MP Tako van Popta advocating for dollars to extend from Fleetwood to Langley City

Send your letter to the editor via email to <a href="mailto:editor@langleyadvancetimes.com"><strong>editor@langleyadvancetimes.com</strong></a>. Please included your first and last name, address, and phone number.
LETTER: Reader trusts in God to keep us safe during COVID

If you have a letter you’d like to submit to the editor for consideration, please email it to us

Kyle Charles poses for a photo in Edmonton on Friday, Nov. 20, 2020. Marvel Entertainment, the biggest comic book publisher in the world, hired the 34-year-old First Nations illustrator as one of the artists involved in Marvel Voice: Indigenous Voices #1 in August. THE CANADIAN PRESS/Jason Franson
VIDEO: Indigenous illustrator of new Marvel comic hopes Aboriginal women feel inspired

Kyle Charles says Indigenous women around the world have reached out

RCMP Cpl. Cory Lepine pictured at BC Livestock Producers Co. in Kamloops, Nov. 16. (Phil McLachlan - Black Press Media)
Meet B.C.’s only cowboy cop; a voice for the livestock industry

Cpl. Cory Lepine serves as a bridge between the law and those who make a living off the land

BCHL
BCHL pushes back season start due to provincial health orders

The delay is minimal, just six days, for now. But the league is open to starting up after Christmas

Fraser the Sandhill Crane getting some care for his broken leg. (Special to The News)
Sandhill crane hit by golf ball released back into the wild in Pitt Meadows

The ‘threatened’ bird was captured and operated on after his leg was fractured by an errant ball

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Long-awaited federal rent subsidy program for businesses hurt by COVID-19 opens today

The new program will cover up to 65 per cent of rent or commercial mortgage interest

Most Read