Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston

Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston

‘Everyone wants a tree and they want it now’: Christmas tree sales on pace for record

Anticipated demand for Christmas trees has sparked a rush by some to purchase more trees wholesale

Canadians planning to buy a live Christmas tree this season should start shopping now and expect to pay more, the Canadian Christmas Tree Growers Association says.

Farmers anticipate 2020 will be a record sales year. Association head Larry Downey says it’s simple supply and demand: a shortage of trees coupled with a greater appetite from people hoping to liven up their living spaces amid widespread stay-at-home orders.

“Personally, we don’t see COVID affecting us,” says Downey, whose family farm in Hatley, Que. sells up to 30,000 Christmas trees each year.

Most wholesale farmers Downey has spoken this year with have already reached sales records, he added, with much of the demand coming from vendors in the United States. Retailers typically place their orders for trees as early as June, Downey says.

The Christmas tree market is still feeling the effects of the Great Recession, which put many U.S. growers out of business and led others to reduce planting. Since saplings take eight to 10 years to reach the size of a typical Christmas tree, the effects of the lower supply have only recently emerged.

In turn, the shortage has pushed prices upward. Downey says Christmas trees are retailing for about $5 more this year, continuing a trend that has been ongoing for several years. The average price of a tree rose 123 per cent to US$78 in 2018 from US$35 in 2013, according to the U.S. National Christmas Tree Association.

Prices are on the rise in Canada as well. Stephane Bernier, who runs Plantation Bernier in Lac-Brome, Que., and Bronwyn Harper, who co-owns the Hillcrest Tree Farm near Ottawa, both say they have raised prices for Christmas trees this year.

On top of the shortage, tree sellers say they are expecting strong demand from consumers looking for an outdoor, physically distanced activity and who want to add some holiday cheer to their homes, where people are spending more time amid a second wave of Covid-19 cases. The pandemic has already led to some greater-than-expected spending in the home improvement market, a trend that could bode well for Christmas tree sales.

Some tree varieties such as Fraser firs, prized for their pleasant fragrance and excellent needle retention, are even more sought after. Harper says she is selling Fraser firs for around $85 — or $20 more than last year — after her supplier raised prices. (Fraser firs can’t grow on her property because of the terrain, Harper says.)

READ MORE: Christmas will be different even if Santa is ‘probably’ immune to COVID, says B.C. top doctor

The anticipated demand for Christmas trees has sparked a rush by some retailers to purchase more trees wholesale.

Phil Quinn, the co-owner of Quinn Farm near Montreal, says he had to buy additional trees from wholesalers to sell at his farm since he didn’t grow enough on his own property to meet the demand he expects this year. And Harper says she’s received many calls from people looking for wholesale trees, although she only sells to retail customers.

“Everyone wants a tree and they want it now,” says Quinn, who expects to be sold out of trees by the second week of December.

But while demand for trees is expected to be strong, the pandemic has created its own set of challenges for tree vendors. Most sellers will not be able to offering the same set of attractions this year, with physical distancing requirements forcing farms to scrap additional draws such as wagon rides and fire pits.

Harper says her biggest challenge this year will be developing clear distancing guidelines for people picking up trees. The farm’s owners won’t allow people to bring their dogs, for example, nor will they offer horse-drawn sleigh or wagon rides. Rather than serving hot apple cider, Hillcrest Tree Farm will be giving people treats to take away when they leave.

“What might have been a one-hour visit will be a shorter visit this year,” Harper says.

Similarly, Serge Lapointe, the owner of Plantation JLS in Sainte-Angele-de-Monnoir, Que., says his farm won’t have anywhere for Christmas tree buyers to congregate this year, unlike in previous years when it offered visitors rides and the chance to take a photo with Santa Claus.

One aspect of the Christmas tree market to watch this year will be how lockdown orders affect how people buy trees, including whether they go in person to pick them up or order them online, says Paul Quinn (no relation to Phil Quinn), an analyst at RBC Dominion Securities who studies Christmas tree sales from year to year.

Retail tree vendors could face some competition from large online players: On their websites, Home Depot and Walmart both list natural Fraser Fir trees for sale, available for delivery before Christmas. A search on Amazon’s website revealed no results for natural Christmas trees, although the company offers a variety of artificial trees for sale.

But Phil Quinn says people are looking to take advantage of the chance to pick out their own tree in person, noting his farm is seeing greater interest in its choose-and-cut option, even with Quebec at its highest COVID-19 alert level.

“People are just asking for some kind of normalcy,” Quinn says.

Jon Victor, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

ChristmasChristmas treeCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Investigators placed dozens of yellow evidence markers on the ground near the site of a fatal shooting in Langley City early Wednesday morning. (Matthew Claxton/Langley Advance Times)
UPDATE: 22-year-old man killed in targeted shooting in Langley

South Surrey vehicle fire may be linked to homicide: police

Jack Nicholson (left) presented a cheque in 2020 for the Co-op Community Spaces Grants for local community projects across Western Canada/ (Sean Weatherly/Special to The Star)
Co-op Community Spaces is investing $1 million to fund community projects

Non-profits and registered charities can apply between Feb. 1 and March 1 for funding opportunities

Langley City Coun. Gayle Martin was ‘appalled’ by Cloverdale-Langley City MP Tamara Jansen’s Commons comment calling the city a ‘ghost town’ (file)
VIDEO: Langley council presses MP to explain ‘ghost town’ comment

Response by Cloverdale-Langley City Conservative MP Tamara Jansen failed to answer question: Martin

Langley Township civic facility. (Black Press Media files)
Two cannabis shops close to approval in Langley Township

There were more than 20 initial applications spread across multiple locations

Former Vancouver Giants forward Evander Kane is seen here in Game 7 of the second round of the 2009 WHL playoffs against the Spokane Chiefs (Sam Chan under Wikipedia Commons licence)
Gambling debts revealed in details of bankruptcy filing by hockey star Evander Kane

Sharks left winger and former Vancouver Giants player owes close to $30 million

Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

Rodney and Ekaterina Baker have been ticketed and charged under the Yukon’s Civil Emergency Measures Act for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
B.C. couple who travelled to Yukon for COVID vaccine ineligible for 2nd dose until summer

The province is ensuring those eligible to receive the vaccine get the second shot within 42 days

(File)
Mask dispute in court leaves Vancouver cop with broken leg

Man allegedly refused to put on a mask and resisted arrest

(Kraft Dinner/Twitter)
Kraft Dinner launches candy-flavoured mac and cheese just in time for Valentine’s Day

Sweet and cheesy treat will be here just in time for the cheesiest holiday of the year

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

SAR crews worked late into the night Tuesday to rescue an injured snowboarder in North Vancouver. (Facebook/North Shore Rescue)
Complicated, dangerous rescue saves man in avalanche near Cypress Mountain

North Shore SAR team braves considerable conditions to reach injured snowboarder

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
UPDATE: No sign of small plane that went down in waters south of Vancouver Island

Searchers out on both sides of border between Victoria and Port Angeles

In this undated image made from a video taken by the Duke of Sussex and posted on @SaveChildrenUK by the Duke of Sussex and Meghan, Duchess of Sussex, shows the Duchess of Sussex reading the book “Duck! Rabbit!” to their son Archie who celebrates his first birthday on Wednesday May 6, 2020. The Canadian Paediatric Society is reminding families that the process of raising a reader starts from birth. (Duke of Sussex/@SaveChildrenUK)
Canadian Paediatric Society says raising a reader starts from birth

CPS says literacy is one of the strongest predictors of lifelong health outcomes

Employment, Workforce Development and Disability Inclusion Minister Carla Qualtrough responds to a question during a news conference Thursday August 20, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Easing rules for parental benefits created inequities among parents, documents say

Employment Minister Carla Qualtrough’s office says the government will make any necessary changes

Most Read